As this is my first “virtual distillery tour” (or VDT) I decided to check out Hacienda Patron as I actually had some in the house so I could raise a glass at the end for my official “tasting” as well. The price is right at “free” and it seems that this was a good choice for VDT#1. The link below takes you to a virtual 2.41 minute immersive tour that starts in Agave fields and ends in the Hacienda bar. The video is short, 2:41 minutes, shot with a drone and is based on a “bees eye” view (the bee being the symbol of Patron) as it flies through the hacienda. It is very smooth (like Patron) and allows you to view in full 360 and pause and look around. The tour technology and platform is very impressive and a high bar for the other virtual tours I will be taking. There is also a short video you can watch on the making of the tour so a behind the scene look at the behind the scenes. Very meta (although I am not 100% sure what meta means but I think it is the correct usage and I have been dying to use it on the blog).
While it was very slick it was not very insightful or technical regarding the actual making of Tequila, the process or types of tequila produced, aging times or other geeky stuff that I like to write down in my notebook and never look at again on my physical tours. I did notice the very small pot stills (compared to typical Scotch whisky stills) but this is definitely not one for “anorak and notebook brigade”. There were some aspects of the physical tours still present, namely the distillery Bingo words that came up in just 2:41 included “handcrafted” and “labor of love”. I will post my Patron tasting notes as well and you can take the tour yourself at: https://www.patrontequila.com/en-gb/our-story/oculus.html