You get the distinct impression that after the Black Grouse the Famous Grouse marketing department came up with the name first and then looked for product to fit. I followed the instructions on the bottle and chilled in the freezer and drank it ice cold (and quickly) so tasting notes are bit irrelevent, it was never meant to be sipped or savoured. It's fun drink, presuambly targeting a completely different drinking demographic than their traditional products and I admire Famous Grouse for doing something different. When served from the freezer it has no nose and tastes very cold and the mouth feel is thick and syrupy. It leaves a not unpleasant, slight vanilla after taste. If you like this sort of thing (and occasionally I do) then buy some and let's get the party started.