Another whiskey liqueur... all of which seem to have the basic problem of being a whiskey drink for people who don't like whiskey.  The nose on this is sweet honey and, if you stick your nose right in the glass looking for something else,  a surprising prick of alcohol considering it comes in at a rather low 35% ABV.  The mouth feel, well at least it isn't the cough syrup gloop of some others I won't mention, and it isn't tooth achingly sweet but rather the taste is honeyed with some JD caramel notes and bitter wood.  Honey also dominates the finish but a little pepper develops.  I am guessing if you throw a few ice cubes in to cut sweetness (and cut the ABV even further as well) that this is, perhaps, OK but no-one ever is going to mistake it for a proper dram.