Although the image I chose for this blog is of Einsten I don't try to pretend that this is rocket science.  In fact I think Whisky investing is really so simple that I have summarized it in my Three Laws of Whisky Investing below. I can condense this further in just two words and in any future publication on the subject I would suggest they take their cue from The Hitch Hikers Guide to the Galaxy and print on the cover, in large friendly letters, the same two words:  "Don't Bother".

Law 1 Investing: Allocate for investment in Whisky exactly the same amount of money you would be willing throw onto a fire and watch burn

Law 2 Buying: If you are reading on the internet or in a magazine about a great investment, then it isn't.  Law 3 now applies.

Law 3 Selling: Appear in a series of magazine articles and internet postings about how great whisky investing is.  Then sell your shit.