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Jameson Heritage Centre, Old Midleton Distillery, Ireland

Jameson Heritage Centre, Old Midleton Distillery, Ireland

I visited this distllery in July 2006 and that trip probably more than anything else stirred my interest,  now a full fledged passion, in whiskey.  We were on vacation in Cork in part because my mother's side of the family (maiden name Bradley) came from Cork.  This tour was simply on our list of things to do.  Up until that time I was a social scotch drinker, probably because my father always had a bottle in the house growing up so my brother and I had to learn to like scotch or not drink at family events.  We chose to drink.  I dont remember much of the actual tour other than the guide at almost every point in the process pointed out the difference between Irish and Scotch and the reason why Irish was better.  It felt like they were actively trying to convert Scotch drinkers (I was once in Salt Lake City and the tour guides there also tried to convert you, in their case to Mormanisim, it pretty much felt the same).  They really pressed home that they they didnt use peat in the malting process and that triple distillation created a much sweeter and smoother spirit.  It almost came across as a bit desperate, as if they had an inferiorty complex, because so much attention was put into Scotch rather than focussing on their product.

At the tasting at the end of the tour they offered two samples, one of Jameson and the other of "scotch".  After tasting both (and the previous 30 minutes of indoctrination and brainwashing... Peat is Bad)  I was convinced Irish whiskey was the greatest stuff on earth.  For the next 3 years I drank almost exclusively Irish whiskey and it was not until I moved to Scotland in 2009 that I began to explore Scotch again.

A few years later I subsequently learned they use Johnnie Walker Black Label as the blended scotch in those comparison tastings, one I personally don't like (see my review) and so in reality I never stood a chance. 

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